Earth & Environment

28-8-2010

Thermodynamics and marketing

Ah, how I always loved thermodynamics. At university, we once had a class about thermodynamics and it was given by a lecturer you either loved or hated. He told us: I'm not going to teach you this, go read the book and every week someone else is going to teach the class about what he or she read. And so it was done. What thrilled me was that these laws, which tell us what particles do at the molecular and atomic scale, actually also predict behavior we can see and measure at our own scale. I meant to write a blog about this some time, but here’s a TED talk about a similar subject: